CVS is focusing on the health side of its business by launching a handful of pharmacy-only, smaller format stores, multiple ...

Return fraud has become a major concern for retailers, costing the industry in the U.S. an estimated $103 billion in 2024, or ...

Instead of overloading customers with mass promotional messaging, retailers must personalize their campaigns to cater to the specific needs of different customer segments.

Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...