The virality of the chocolate has culminated in price-gouging resale trends and spin-off creations from companies like Lindt, Trader Joe's, and Costco. IHOP is the latest company to capitalize on it.

'I Tried IHOP's $100 Dubai Chocolate Pancakes and My Brain Went Into Overdrive' first appeared on Parade on Jul 30, 2025 This ...

Topped with pistachio cream, kataifi and gold flakes, only customers in New York, L.A. and Austin will have the chance to try ...

You receive four of IHOP’s classic buttermilk pancakes with toasted dough and pistachio cream layered in between. Each stack ...

The pancake chain has cooked up two new limited-edition stacks inspired by the colorful bars that gained viral fame ...

The Twix and Milky Way chocolate maker has already invested more than $6 billion in U.S. manufacturing in the last five years ...

The elusive treat has made its way around the world, driving global pistachio shortages and inspiring artisan chocolatiers.

Social media fueled a flavor mix of chocolate, pistachio and kataifi dough—and now big food companies are betting on its ...