Oct 2, 2024 · Today’s news: Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing Following Following in the footsteps of Google, Microsoft Bing has launched Bing Generative Search, its equivalent of Google’s AI Overviews.

Oct 1, 2024 · The rise of FOOH . Examining how OOH has evolved over the past few years, the rise of fake out-of-home (FOOH) is particularly prominent. When it comes to capturing the attention of audiences online, we’ve seen that eye-catching OOH campaigns are no longer actually limited to outside.

Nov 21, 2024 · Andrew: Right now, brands still overwhelmingly prioritising ponsored products (i.e. on-site search) while allocating more spend to sponsored brands (i.e. on-site display and video).Most of the dollars still concentrate on Sponsored Products because that’s where the highest concentration of conversions come from, though I would argue that many brands can get smarter with their strategies ...

Nov 7, 2024 · Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers. by John Still on 7th Nov 2024 in Deep Dive

Jan 2, 2025 · As with all industries, government regulation across the globe is set to have a critical impact on the advertising industry throughout 2025. From updates to privacy legislation, affecting targeting and the use of consumer data, through to new laws governing the reporting of carbon emissions, staying up to date with decisions from various administrations is vital.

Jan 7, 2025 · Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025.. As programmatic advertising evolves at lightning speed, staying ahead demands a deep understanding of emerging trends, technological advancements, and shifting industry expectations.

Oct 24, 2024 · Retail media continues to be the hottest category in ad tech right now. A new RMN (retail media network) is coming to market almost daily, driven by endemic advertising demand.

Nov 8, 2024 · Last night, the industry came together for ExchangeWire’s eighth annual The Wires awards ceremony. We celebrated the accomplishments of both We celebrated the accomplishments of both individuals and companies in ad tech through a total of 27 awards, recognising those leaving their mark on the industry and those playing a part in shaping its future.

Mar 28, 2024 · In an industry-first move, Greenbids, the frontrunner in AI-driven sustainable advertising solutions, has announced a strategic partnership with The GoodNet, the ethical intelligence company.This collaboration is set to revolutionise the programmatic advertising ecosystem by integrating The GoodNet's GoodIQ Ethical Media Index into Greenbids's custom algorithm, facilitating advertisers and ...

As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance.